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The Brand's pillars
A whole generation full of energy and new aspirations is inventing a new way of life for itself day after day.
The watchwords of today's youth in their determination to live their dreams:
The watchwords of today's youth in their determination to live their dreams:
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A ce vestiaire de la fantaisie revendiquée, il manque un élément clé qui serait
à la chaussure ce que le jean est au pantalon : le symbole d'une culture alternative,
l'expression d'une différence en même temps qu'une promesse de plaisir.
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Kickers, the genuine jeans bootThis shoe appeared for the first time in the spring of the same year: it was called KICKERS, based on the word KICK and KER (for the American touch), with an 'S' added to underscore the similarity with the word 'jeans' .
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The iconic Kickers
Like JEANS, the fashion staple of the rock’n’roll generation, the KICKERS shoe is solid, practical and comfortable.
Like the multicoloured SHIRTS of the Flower Power era, it is lively, fun and colourful.
And like nearly everything that fans of the "Swinging sixties” enjoy wearing, it highlights the simplicity and authenticity of natural raw materials.
Like the multicoloured SHIRTS of the Flower Power era, it is lively, fun and colourful.
And like nearly everything that fans of the "Swinging sixties” enjoy wearing, it highlights the simplicity and authenticity of natural raw materials.
